About Us

The Company

Baby’s First Calendar Ltd was founded July 2009 after Danny Maddocks had an idea for a new baby product.

Danny was given 3 (yes three!) Baby Record Books when his son was born in 2008. He started completing one of them from the day he was born with the best intentions of completing it fully. Like so many new parents who start to complete a Baby Record Book it was left in a drawer after a short while never to be seen again.

He wanted to record his sons milestones but also wanted it to be quick and easy – not long and difficult. So during his naps he set about developing a funky, useful, quick and easy way for new parents to record their baby’s first year. The addition of a room thermometer, safe sleeping advice and space to attach baby’s birth details and photo’s made the product complete – now hundreds of new parents are using Baby’s First Calendar to quickly and easily capture their baby’s first year.

All Change!

Baby’s First Calendar has been under new ownership since 2014 and is now based in Aylesbury, Buckinghamshire! Phil is the new owner, assisted by daughter Alex and son Matthew. They look forward to welcoming customers old and new. Since taking over the business we have added extra items which sit comfortably alongside our core product. These include photo frames, teddy bears, baby slippers and many more gift ideas which will help this small home based business expand.

Baby's First Calendar in Baby's Nursery Baby Milestone Stickers Included With Baby's First Calendar